Layers Research

Research

Large-scale studies of what moves short-form video performance. Each one names its corpus, publishes its method, and reports the size of every effect it finds.

Report · August 2026

The 2026 TikTok Posting Report

Twenty-one posting rules put on trial against 23 million TikTok videos. Most of them are myths. Posting time explains 0.007% of the difference between a winner and a miss, and under the strictest control the best-hour advantage is indistinguishable from zero.

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The report and the paper open with an email

23.26M

videos indexed

13.3T

views represented

189,718

creators

21

rules on trial

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The corpus supplies the priors. Layers reads your product and your posts, decides what to test next, and measures what comes back.

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