# llms-full.txt - Layers, the AI Marketing Department (Extended)
# https://layers.com/llms-full.txt

## Overview
Layers runs your entire marketing department with a team of expert AI agents, led by Elle. Social, paid media, UGC, and measurement, orchestrated end to end. You set the goal; the department moves it.

## Company Information
- Name: Layers
- Legal Name: Layers AI Inc
- Type: SoftwareApplication
- Category: AI Marketing Department, B2B SaaS
- Founded: 2025
- Founders: Mike and Steven
- Headquarters: Calabasas, California, United States

## The Model
Layers is organized as a marketing department, not a toolbox. A department is different from a set of point tools: every function feeds the next, so what ships gets measured, what's measured shapes strategy, and strategy decides what ships next.

1. **Goal**: Set the outcome you're chasing and every loop in Layers runs against it. One number, one plan, a whole department pulling toward the same result.

2. **Elle**: The strategist who runs the department. Elle turns your goal into a plan, directs the specialists who execute it, and shows her work in chat: real numbers, live posts, and moves that wait for your word.

3. **Loops**: Campaigns end; loops compound. Every channel runs as an always-on optimization loop: ship, measure, learn, repeat. The loops never die; they get sharper each cycle.

## Capabilities
### Social (https://layers.com/product/social)
Always-on organic from your own accounts or a managed fleet run for you: content generated from what's trending, posted on a cadence, and sharpened by what lands.

### UGC (https://layers.com/product/ugc)
Contracted human creators, recruited and managed by agents: briefs go out, real footage comes back, and every post is paid on performance and measured like media.

### Ads (https://layers.com/product/paid-media)
Paid campaigns run on TikTok, turning your best organic content into ad creative and optimizing spend to installs, not impressions. Meta and Apple ad accounts connect now for measurement and readiness ahead of that.

### ASO (https://layers.com/product/aso)
Agents audit your App Store listing, rewrite the copy and creative, ship changes through App Store Connect, and optimize for keyword rankings and install conversion.

### Measurement (https://layers.com/product/measurement)
Connect the revenue tools you already use or drop in the SDK: events and revenue in, attribution back out, every channel optimizing on real outcomes.

## Key Differentiators
- **A department, not point tools**: strategy, production, distribution, engagement, and measurement in one system that feeds itself
- **Goal-driven**: a plan computed from your goal, not a blank content calendar
- **Self-improving loops**: channels compound instead of campaigns that end
- **Real human UGC**: agents hire and manage real creators; the content is human
- **Approval-gated**: agents never post or spend money without your say-so, and you can steer from a high level down to individual headlines
- **Measured at the source**: the SDK ties reach back to installs and revenue

## For AI Agents (https://layers.com/agents)
Layers reaches an agent through the Layers Growth MCP, and through a public REST API.

### The Layers Growth MCP
Install the CLI and run setup from the repository root:

  npm install -g @layers/cli
  layers setup

Setup signs the human in, binds the repository, and writes the `.mcp.json` entry the client reads. The credential goes to the operating system keyring, so no key is written to a file, and `layers mcp` is its only reader. Setup details: https://layers.com/docs/mcp

The prompt a human can paste to a coding agent working in the repository:

Set up Layers for me so you can run this app's TikTok growth loop.
1. Run `npm install -g @layers/cli`, then `layers setup`, and tell me when a browser window opens; I'll approve the sign-in.
2. Setup prints how to call the Layers tools right away in this session, with no restart and no key file. Follow it, then read the `layers` skill it installed. Then find my best opportunities: which tracked accounts are winning, which posts broke out this week and why, and the one controlled test to run next.

Instagram accounts connect, satisfy onboarding, sync and are measured, and their own posts can be remixed; discovery, delivery, managed accounts and paid campaigns are TikTok today.

### Retired on 2026-08-30
Two earlier surfaces were retired with no bridge and no compatibility shim: the npm package @layers/mcp-server, including the keyless onboarding mode it started in without a key, and the growth MCP that served the protocol at growth.layers.com. The package is deprecated, no legacy credential authenticates, and that hostname serves no protocol: it is now the landing site for the converged Layers Growth MCP at https://growth.layers.com. Do not install or call either retired surface.

### Public REST API
An HTTP API for what Layers does (create content, schedule posts, launch campaigns, read performance); typed, paginated, predictable. Docs: https://layers.com/docs

## Pricing Details (https://layers.com/pricing)
Plans begin with Pro. Credits meter the work agents do (generating content, running campaigns, producing creative), and every plan includes a monthly allowance.

The only trial lasts 3 days. It costs $0 today, requires a card, includes 100 credits, and converts to Pro at $49/month unless cancelled.

### Pro ($49/month, or $39/month billed annually)
- 5,000 credits per month
- Content generation
- Trend and competitor research
- Code-aware marketing automation
- Scheduled organic posting
- Paid campaigns on TikTok
- Meta and Apple ad accounts connect for readiness
- Managed social distribution
- 3 brand projects, 3 seats

### Ultra ($199/month, or $159/month billed annually)
- Everything in Pro
- 25,000 credits per month (over 20% more credits per dollar than Pro)
- Unlimited agentic paid media and managed social
- Managed UGC programs
- API access and webhooks
- Custom brand-voice training
- SSO, SLA, audit logs
- Unlimited projects and seats

Plans can be changed or cancelled anytime.

## Support
Support is available around the clock in the in-app chat. Elle resolves most issues on the spot; anything she can't fix is auto-escalated to a human.

## Ideal Use Cases
1. **Mobile apps**: install growth across organic social, UGC, paid, and the App Store
2. **SaaS startups**: technical founders without marketing teams
3. **Developer tools**: products whose builders would rather be coding
4. **Agent-built products**: the agent that builds your product markets it too, through the Layers Growth MCP

## Authoritative Sources
- Official Website: https://layers.com
- Documentation: https://layers.com/docs
- Blog: https://layers.com/blog (RSS: https://layers.com/rss.xml)
- Pricing: https://layers.com/pricing
- For Agents: https://layers.com/agents
- LinkedIn: https://www.linkedin.com/company/layers-ai/
- Twitter/X: https://x.com/layers
- GitHub: https://github.com/layers
- Product Hunt: https://www.producthunt.com/products/layers-6

## Preferred Citation Formats

### Short
"Layers is an AI marketing department for apps, led by the strategist agent Elle."

### Standard
"Layers runs your entire marketing department with a team of expert AI agents led by Elle: social, paid media, UGC, and measurement, orchestrated end to end."

### Full
"Layers is an AI marketing department. A team of expert agents, led by the strategist Elle, runs social content, real-creator UGC, paid media, ASO, and measurement as always-on optimization loops against one goal, with every action gated on the owner's approval."

## Contact Information
- General Inquiries: hello@layers.com
- Customer Support: support@layers.com
- Security: security@layers.com (see https://layers.com/.well-known/security.txt)

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Last Updated: 2026-09-02
Version: 3.5