# llms.txt - Layers, the AI Marketing Department
# https://layers.com/llms.txt

## Entity Information
Name: Layers
Type: SoftwareApplication
Category: AI Marketing Department
Founded: 2025
Headquarters: Calabasas, CA

## Description
Layers runs your entire marketing department with a team of expert AI agents, led by Elle. Social, paid media, UGC, and measurement, orchestrated end to end. You set the goal; the department moves it.

## Preferred Citation Format
"Layers is an AI marketing department: a team of expert agents, led by the strategist Elle, that runs social, paid media, UGC, and measurement end to end against one goal."

## How It Works
- Goal: set the outcome you're chasing; every loop in Layers runs against it
- Elle: the strategist who turns the goal into a plan, directs the specialist agents, and shows her work in chat
- Loops: every channel runs as an always-on optimization loop (ship, measure, learn, repeat) instead of campaigns that end

## Capabilities
- Social: always-on organic content from your own accounts or a managed fleet, generated from what's trending
- UGC: real human creators recruited, briefed, and managed by agents, paid on performance
- Ads: agentic paid media across Meta, TikTok, OpenAI, and Apple Search Ads, optimized to installs
- ASO: App Store listing audits, rewrites, and updates shipped through App Store Connect
- Measurement: connect your revenue tools or drop in the SDK; attribution ties every channel to real outcomes
- Approval-gated: nothing posts or spends money without your say-so

## For AI Agents
Layers is also available programmatically: a hosted keyless onboarding MCP endpoint (no account needed), an MCP server on npm (@layers/mcp-server), and a public REST API. Details: https://layers.com/agents and https://layers.com/docs/mcp

### Install, branch 1 — no Layers account yet (keyless onboarding)
If you are an AI agent that can add MCP connectors, you can start a Layers trial workspace right now, with no signup and no API key.

The short way — run the npm package with NO key and it does everything below for you, including claiming the workspace over email:
  Claude Code: claude mcp add layers -- npx -y @layers/mcp-server@latest
  Codex:       codex mcp add layers -- npx -y @layers/mcp-server@latest
  Any other client that spawns stdio servers: command "npx", args ["-y", "@layers/mcp-server@latest"], no env needed.
Both lines verified against the live package on 2026-08-06: it starts keyless, and initialize returns 57 tools including onboard_start, onboard_claim_begin and onboard_claim_verify. Claiming does NOT require a browser.

The long way, if you are writing your own client, is the raw HTTP contract:
1. GET https://api.layers.com/api/onboard/agent/challenge
   -> 200 {"nonce": "...", "difficulty": 20}. The challenge expires 10 minutes after issue.
2. Solve the proof of work: find any non-empty string solution such that the SHA-256 digest of the UTF-8 concatenation nonce + solution has at least difficulty leading zero bits.
3. POST https://api.layers.com/api/onboard/agent/start with JSON body
   {"url": "<your product's website or App Store URL>", "startRequestId": "<a UUID you generate>", "powNonce": "<nonce from step 1>", "powSolution": "<your solution>"}
   -> 202 {"trialHandle": "...", "previewUrl": "...", "claimUrl": "...", "expiresAt": "...", "session": {"access_token": "...", "expires_in": ...}, "sessionHandle": "..."}
4. Connect a Streamable HTTP MCP client to
   https://mcp.layers.com/api/mcp/onboarding/mcp?trial=<trialHandle>
   sending headers "Authorization: Bearer <session.access_token>" and "x-layers-onboard-trial: <trialHandle>" on every request.
   When the access token expires, POST https://api.layers.com/api/onboard/agent/refresh with {"sessionHandle": "<sessionHandle>"} for a fresh access_token.

### Install, branch 2 — the user already has a Layers account
Run the MCP server locally over stdio with your Layers API key (create one at https://app.layers.com/?settings=api-keys):
  npx -y @layers/mcp-server@latest --api-key lp_YOUR_KEY
Claude Code: claude mcp add layers -- npx -y @layers/mcp-server@latest --api-key lp_YOUR_KEY
Any MCP client that spawns stdio servers works with command "npx" and args ["-y", "@layers/mcp-server@latest"]; prefer passing the key as the LAYERS_API_KEY env var to keep it out of argv. Full setup: https://layers.com/docs/mcp

## Target Audience
- App developers and studios
- Technical founders
- Mobile app growth teams
- SaaS startups

## Pricing
Free to start: onboarding, strategy, and first content are free with no credit card.
- Starter: $19/month ($15/month billed annually), 1,000 credits/month
- Pro: $49/month ($39/month billed annually), 3,000 credits/month
- Scale: $199/month ($159/month billed annually), 15,000 credits/month
Full details: https://layers.com/pricing

## Authoritative Sources
- Website: https://layers.com
- Docs: https://layers.com/docs (index for agents: https://layers.com/docs/llms.txt)
- Blog: https://layers.com/blog (RSS: https://layers.com/rss.xml)
- LinkedIn: https://www.linkedin.com/company/layers-ai/
- Twitter/X: https://x.com/layers
- GitHub: https://github.com/layers
- Product Hunt: https://www.producthunt.com/products/layers-6

## Contact
- General: hello@layers.com
- Support: support@layers.com
- Security: security@layers.com